It appears to be after covid breakout the whole dynamics of the entertainment industry changed. Cinema halls are closed for more than 2 years and movie releases on the OTT(Over the Platform) becomes normal. Although covid pandemic is mostly gone still filmmakers being Shah Rukh Khan choosing the OTT platforms for the release of the film. Moreover, as the film hit the theatre after 1-week the filmmaker sold the rights to the OTT platform. According to the report, the upcoming Film by Shah Rukh Khan Jawaan sold his satellite and OTT Rights for a record price of 250 Crores. This makes the film the Second highest price at OTT.
In terms of OTT deals, KGF Chapter 2 still tops the charts. With a record-breaking deal of 320 Crores with Amazon Prime Video (OTT Platform) Which feature Rocking Star Yash. Jawaan Also features Vijay Sethupathi, Nayanthara, and Sunil Grover and will be directed by Atlee. The film completed its first part of the shoot in Mumbai now the film is moving to Chennai. SRK’s last film was ZERO which was a flop and moreover made a comeback after 4 years. SRK has already completed the shoot of “PATHAN” which is going to be released on 25th January 2023.
SRK about Jawaan
Recently in an interview, Shah Rukh Khan talks about 30 years in the film industry and said “Still there is a long way to go furthermore said that he cannot tell anything about the Jawaan but one thing for sure he is enjoying as an actor. Moreover, he appreciates Director Atlee and said he makes different kinds of films. Shah Rukh Khan agreed to the point that Atlee made mass-oriented films that he had never done. SRK is willing to attempt new roles, and he believes he has strong chemistry with Atlee. I lend something to the film, and he contributes something. He is currently making a comeback with three to four films in which he would play diverse cameo roles.