Bollywood Khiladi aka Akshay Kumar tops the TAM (Total addressable market) list. TAM can be defined as the total demand a product or service can generate. Meanwhile, Akshay Kumar is having a rough time at the Box office but still has no competition in the advertising arena. Akshay Kumar becomes the brand favorite of every commodity from Insurance to shoe brands. Eventually resulted in Khiladi tops the TAM list according to the latest Adex report from January 2022-June 2022. Which says whom the advertisement endorses on television more.
According to the report, the actor has an average of 37 hours per day shown across all channels on television. Furthermore, Amitabh Bachan bagged second place in the list, and Alia Bhatt in third place. Both have an average time of 18 hours and 14 hours. Comparatively, Akshay Kumar led by a large margin this clearly means both the product owner and audience love the Khiladi. Akshay Kumar’s disciplined life and public image he carries help to gain trust in the product. Even the actor’s wife Twinkle Khanna found a place on the TAM list. In the list half the percentage is owned by a powerful couple of Bollywood
- Akshay Kumar and Twinkle Khanna
- Amitabh Bachan and Jaya Bachan
- Ranbir Kapoor and Alia Bhatt
Akshay Kumar’s Upcoming Projects
Khiladi is currently waiting for Diwali when his film RamSetu will be released which also features Jacqueline Fernandez and Nushrat Bharuccha. Also, working on the movie on the OTT(Over the top) platform Hotstar. The film will be a remake of the south film Soorarai Pottru which is based on real-life incidents. According to the report, the film will be released in April next year. The actor also working on the sequel of OMG( Oh My God) alongside Parineeti Chopra. For more news and updates stay tuned to Bollywood Friday