The launch of iFestival 2024 has set a dazzling new standard in the world of design, showcasing a spectacular blend of fashion, interior design, and artistry. Held at the legendary JLN Indoor Stadium in Delhi on August 9th and 10th, this year’s festival stands as the most grandiose student design event to date. Hosted by JD Image Promotions Ltd., the event built on the institute’s legacy of innovation, resonating with the global flair of events like India Fashion Week London and the Global Fashion Design Award. The ifestival masterfully united Fashion, Art, and Interior Design, crafting an unforgettable experience that heralds the future of creative ingenuity.
Mrs. Rupal Dalal, Managing Director of JD Image Promotions Ltd., shared her visionary outlook on iFestival, stating, “iFestival is not merely an event but a revolution in creative expression. We’ve created a dynamic arena where imagination transcends traditional boundaries, manifesting as a platform for limitless creativity. This festival showcases how the industry is embracing bold ideas and experimentation. At iFestival, creativity drives innovation, and inspiration sparks transformation. It’s not just a talent showcase but a transformative experience that redefines how we perceive creative exploration.”
The event’s theme, “Civilization Type 1,” offered a glimpse into future design, renewable energy, and creative consciousness. This forward-thinking concept pushed boundaries, encouraging participants to envision a world where technology and creativity converge to solve pressing global issues. Co-founded by Mr. Harsh Dalal and Ms. Akshra Dalal, Director of JD Image Promotions Ltd., iFestival has emerged as a vibrant incubator of innovation and a launching pad for the future leaders of design. The festival was graced by Padma Bhushan Shri Rajeev Sethi, a celebrated designer and art curator, who inaugurated the show, adding a distinguished touch to the occasion.
A CELEBRATION OF CREATIVE EXCELLENCE
The festival was divided into three dynamic segments, each showcasing a different facet of the fashion design world:
- TFA – The Fashion Awards: This segment celebrated both futuristic style and emerging talent with four exclusive runway shows featuring the brightest stars from the institute, the JEDIIIANS. These shows not only presented innovative fashion but also introduced India’s next wave of design visionaries.
- Exhibit X: This segment was an expansive showcase of prototypes, installations, and models that challenged traditional design norms. It facilitated dialogues between emerging talents and seasoned experts on the future of design and its societal impact.
- Camp 11820: A platform for artistic innovation, Camp 11820 featured painters and visual artists presenting a rich tapestry of colors, forms, and ideas. The block captivated the imagination of attendees, leaving a lasting impression with its creative expression.
INTERNATIONAL COLLABORATIONS AND CULTURAL EXCHANGE
iFestival 2024 distinguished itself with its international flair, highlighted by notable contributions from the Russian and Colombian embassies. The Russian Embassy presented a sophisticated ensemble of traditional Russian costumes with a contemporary twist, including intricately crafted shirts, skirts, and headpieces. Meanwhile, the Colombian Embassy showcased the nation’s cultural richness through traditional and modern attire, including the Wayuu dress and the Vueltiao hat dress, offering a vibrant representation of Colombian heritage and carnival spirit. These global contributions enriched the event with a diverse cultural perspective, making iFestival a truly international celebration of design.
BRANDS AND SPONSORS SHAPE THE FESTIVAL’S SUCCESS
The festival was bolstered by sponsorships from renowned brands and designers, who provided materials and opportunities for students to craft unique collections. Highlights include:
- Meena Bazar: Known for its elegant Indian ethnic wear, Meena Bazar’s designs have adorned celebrities like Kiara Advani, showcasing graceful traditional attire.
- Madame: With actress Shanaya Kapoor as its ambassador, Madame represents contemporary western wear for the fashion-conscious young woman.
- Kazo: A high-street fashion brand offering stylish, affordable western wear, with Janhvi Kapoor as its brand ambassador.
- Samant Chauhan: Celebrated for his work with Bhagalpuri silk and intricate embroidery, featured prominently in major fashion shows.
- Roop Vatika: A fashion icon with 30 years of excellence, known for dressing celebrities like Zareen Khan and Rubina Dilaik.
- Genes Lecoanet Hemant: An Indo-French premium brand renowned for its high-quality clothing and celebrity clientele including Katrina Kaif and Alia Bhatt.
- Anokherang: An e-commerce platform known for vibrant, colorful designs.
- Rina Dhaka: A celebrated Indian designer whose creations have been showcased at prestigious venues like The Louvre.
- Sonia Jetleey: Renowned for integrating Earth’s elements into modern designs.
- Siddhant Agrawal: Known for blending laser cutting with traditional craftsmanship and focusing on sustainability.
- Khinkhwab: Preserving Varanasi’s weaving tradition with its Banarasi silk sarees and lehengas.
These prestigious brands provided fabric waste that students transformed into innovative designs, aligning with iFestival’s theme of sustainability and creativity.
HONORING ICONS AND INNOVATORS
iFestival 2024 celebrated exceptional contributions across various fields with awards recognizing outstanding individuals. Notable winners include Ms. Ashima Leena for “Guardian of Heritage,” Mr. Sidhant Aggarwal for “Future of Fashion,” and Mr. Ujjawal Dubey for “Leaders of the Change.” Awards were also given for excellence in sustainable hospitality, environmental art, and interior design, highlighting the festival’s commitment to recognizing and nurturing talent across creative industries.
REDEFINING CREATIVITY
iFestival 2024 has pushed the boundaries of fashion, interior design, and art, presenting a new wave of creative possibilities. With live performances, interactive design exhibitions, and a celebration of emerging talents, the festival stands as a premier platform for creative expression and innovation. This year’s event redefines how creativity can thrive within a dynamic and engaging environment, setting a new benchmark for future generations of designers and artists.